Eight years ago Andrew Artishchev engaged in the integration of audio and video plugins to the major websites in Spirit DSP company. In 2008 he came to the conference icamp. There Andrew first heard about what augmented reality is. One of its examples — aviation helmets for military pilots. Andrew Artishchev thought that augmented reality has been already created for motorcyclists and wanted to test this helmet.
"Back in my days, when I was a biker, I understood the need to navigate, safely with Augmented reality. Aviation helmets will not be found in the open market as they are military equipment, and motorcycle helmets with augmented reality should be on sale because I was sure that these helmets already existed - the idea is obvious!
To my suprise when I visited a motorbike shop in Moscow, the sales staff there did not even understand what I was saying - "Where are the helmets, with navigation and projection using augmented reality?"
"What is augmented reality? First I heard about all this" was the response! I tried to look for a helmet with augmented reality on the Internet and I have not found any mention of this product, not found in English (then I thought the world) not in Chinese, and even Japanese. I thought that if it's not created in the United States and China, the country's Robots and aliens - Japan must have these helmets.
Then there were several grants from the state of Russia - from Fund of assistance to development of small business in scientific-technical sphere, from the Department of industry of Moscow city, "SKOLKOVO" Fund and Ministry of Education and Science of the Russian Federation. The government does not give money without private co-funding, so that amount equal to the grants Andrew invested himself, from his personal savings, personal loans and revenues from another of his projects - an electronic posture corrector "Posture Master" (a very popular gadget in Russi, which has sold around 30,000 pieces and started, in 2015, being exported to Australia, Israel and the European Union).